(Source: FE - Financial Express) A good website with a clear message is perhaps a marketer's most powerful tool in today's tech age. In order to facilitate lead generation, promote products, raise brand awareness and offer an all-round, high-quality experience for your clients - a website that portrays and adequately attests to your message is a must. And despite the notoriously slow digital uptake that the investment industry is famous for, asset managers have started to recognise the power of a well-designed site. And it's about time. According to a report by Kasina,the financial services research and consultancy firm, two out of three advisers are influenced by an asset manager's online...
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