kasina Study Challenges Myth That Institutional Investors Do Not Use Asset Manager Websites Leading Managers are Increasingly Differentiating Their Brands Among Professional Buyers by Providing Insight into Their Philosophy, People, Process, and Performance Management

NEW YORK, Nov. 12, 2015 /PRNewswire/ -- kasina, a DST company providing data-driven insights and distribution solutions to financial companies around the world, today released its research report on institutional investor websites. Findings included in the kasina study –Digital Strategies for Building Brand Preference with Institutional Investors – show that a majority of institutional investors and consultants are turning to a manager's website for non-financial information before making contact during a search as well as for personalized service after a mandate has been awarded. The report indicates these professional investors are utilizing websites to learn about what...